“As a Manager of Training, I’ve hired many freelancers in various roles, and nothing is harder to find than a really good writer. I can say without hesitation that Chanda is one of the best I’ve worked with. She understands the assignment, and delivers content that is both instructionally sound and audience friendly. The projects she has completed for us range from self-paced e-learning to video scripts, and she has been able to modify her approach and tone with (seeming) ease.”
Brian Hardin, Training Manager, Sally Beauty Supply
- 20+ years of experience, staff and freelance
- Corporate, government and small business|
- Executive, B2B marketing, training, public involvement
Is a “Professional” Writer Different?
There are a lot of writers in the world, but a professional writer is a bit different. We specialize in the writing process, not just one type of writing. We shift with ease between different forms, styles and mediums, and apply advanced writing and storytelling techniques to any project. Selecting the right words is just the most visible part of writing. The deeper, less “visible” aspects are often what undermines your real message.
Presentations, Scripts and Storyboards
- Presentations: Power Point and more
- Scriptwriting: Video, audio, interactive, broadcast, and live events
- Storyboards: Video, digital, eLearning
- Storytelling and Narrative Design
I earned my M.F.A. in Professional Writing at USC, a premier film school where I focused on scriptwriting, storytelling, and novel writing, under the guidance of Hollywood pros.
Copywriting for Long-Form Projects
- White papers
- Training resources and workbooks
- Reports and proposals
- Books/booklets and guides
- Newsletters, articles, large brochures, background handouts
- Special projects
Repurposing and Revision
I’ve often converted and repurposed existing materials into new products and new formats/mediums. I also am frequently called to rescue projects in trouble. Sometimes, that requires starting over, if it’s more economically feasible. But I can also show you how to select and rearrange the right elements for a totally new product based on old foundations.
“Creative” can mean many things in business: a new approach, a more innovative way of communicating or delivering training, or a better way to tell your story. I bring a creative flair to business projects while keeping them highly functional. But I also do traditional “creatie writing” — as in stories, novels, film scripts and nonfiction projects. You can see some examples on my Portfolio and my Storytelling pages.
Making Complex Topics Easy to Understand
Call me to . . .
- translate complex concepts into easy-to-understand messages.
- develop innovative ways to engage and educate lay audiences.
- design effective ways to share findings or decisions others.
- train technical professionals to communicate more effectively.
Strong Collaboration Skills
I work easily with creative production teams, SMEs of all kinds, and senior executives in both industry and government. As a teacher, as well as a consultant, I work with all kinds of personalities in the classroom and in my work.
Not sure if your project is ready to go to the writing phase?
Consider my Consulting services first. I can help you assess, rethink and sharpen your goals and strategy
About Editing . . .
There are many kinds of editing. I specialize in Content Editing across all media.
Content editing looks at drafts and existing materials to analyze things like the focus, structure, flow, tone, word choice, and many other aspects to ensure that your message is clear, concise, polished and fits your goal. In other words, I make sure your messages and training materials are doing what you think they are, and that they are working as effectively as possible for you. While I do copyediting on smaller projects, for very large, complex or regulatory projects, I recommend an expert copyeditor.
I generally use Chicago Manual of Style, but I have also used AP, Gregg, and MLA, as well as clients’ own internal style books.
DOES YOUR TEAM NEED TO BRUSH UP ON THEIR
WRITING, PRESENTATION or COMMUNICATION SKILLS?
I provide training and coaching. Call me for more info.
If your message matters, it should be the best it can be.
Contact me to discuss how you can take your messaging to the next level.
CHANDA K. ZIMMERMAN
Creative Communications & Learning Design
660.441.0466 | firstname.lastname@example.org
© Chanda K. Zimmerman, 2012-2022